Google adwords-reporting, de formation et d'essai

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Code d'Examen: adwords-reporting
Nom d'Examen: Google (Google Reporting and Analysis Exam Practice Test)
Questions et réponses: 211 Q&As

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NO.1 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like
to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps
to create this graph measuring total visits and new visits for your website?
A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visits and % New Visits.
B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visitors and % New Visitors.
C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visitors and % New Visitors.
D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visits and % New Visits.
Answer: A

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NO.2 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

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NO.3 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A

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NO.4 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C

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NO.5 In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance report.
Where else can you see the information in the Placement Performance Report in Google AdWords?
A. You can have the report emailed to you in .csv format.
B. You can see the details on your Keywords tab.
C. You can see the details on your Account Performance Tab.
D. You can see the details on the Networks tab.
Answer: D

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NO.6 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

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NO.7 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C

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NO.8 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

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